Christine Zust

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“Christine’s leadership, intuition and communication skills helped our board of directors and trustees get through many complex issues that have resulted in our taking significant steps to implement change. We are, as a result of Christine’s work, a much better organization.”

Kristin Woods, CSE,
Former Chairman of the Board
Sales and Marketing Executives of Columbus


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Media Coverage

October 10, 2012

Christine Zust is featured in The Plain Dealer's October 10, 2012 CareerWise column by Terri Mrosko... "Position Yourself for Success." Click here.


September 13, 2012

Bruce Van Dyke and Craig Adams, co-hosts of WEOL Radio's The Morning Show, interview Christine Zust, author of Everything I Do Positions Me: The Simple Path to Professional Success, on September 13, 2012. Click here to listen.


News Releases

WABC Designates Christine Zust as Registered Corporate Coach

The Worldwide Association of Business Coaches (WABC) has recognized Christine Zust of Cleveland, Ohio, with the Registered Corporate Coach (RCC) designation. This credential is awarded to business coaches who have learned key principles, skills and techniques for coaching effectively in businesses and organizations.

Registered Corporate Coaches are trained in both internal and external coaching. As internal coaches, they work with executives and managers to strengthen the organization’s corporate culture. As external coaches, they work with businesspeople at all levels to help them succeed personally and professionally.

Wendy Johnson, WABC president and chief executive officer, comments, “The Registered Corporate Coach designation has been obtained by nearly a thousand practitioners worldwide. Coaches who have earned this designation are committed to our emerging profession. They’ve invested serious time and effort in developing specialized skills to bring out the best in others.”

Christine Zust is president of Zust & Company, a Cleveland-based firm specializing in training, facilitation, speaking and coaching since 1995. The firm’s focus is strategic communication, positioning and leadership. Ms. Zust added coaching to her professional services several years ago at the request of clients who participated in her training programs and wanted more one-on-one coaching in interpersonal communication, professionalism and presentation skills.

Business coaching, which includes niches such as corporate and executive coaching, is one of the fastest-growing professional services in the world. WABC has represented business coaches and their clients since 1997, and is the first international association dedicated exclusively to the industry. Says Ms. Johnson, “Our goals at WABC are to set the highest international standards for business coaches, to create a lifelong ladder of learning for our members, and to build and maintain public trust in our industry. Offering rigorous professional designations for business coaches satisfies all of these goals.”

About WABC

The Worldwide Association of Business Coaches (WABC) is the first international professional association dedicated exclusively to business coaching and the only association of its kind to require advanced qualifications for membership. WABC’s mandate is to develop, advance and promote the emerging profession of business coaching worldwide.

Since it was founded in 1997, WABC has seen its membership grow steadily. The hundreds of internal and external coaches who belong to WABC work with entrepreneurs, managers, CEOs, presidents and business professionals from all industries in the public, private and non-profit sectors. WABC members come from more than 20 countries, including Australia, Belgium, Brazil, Canada, China, Germany, Japan, Mexico, the Netherlands, Poland, the Republic of Korea, South Africa, Turkey, the United Kingdom and the United States.